Seeing Around the Corner: Proxies During a Pandemic

Planning with the right kind of data sets up businesses to succeed, but in the early days of March 2020 few business plans had a contingency playbook for operating in the middle of a pandemic. COVID-19 is disruptive, has created an unusually fast economic recession and had a significant impact on many businesses as consumer behavior changed with shelter-in-place policies.

The pandemic not only upended historical patterns, but is likely to reshape business decisions in the coming months and years as businesses navigate the “COVID stabilization” phase.